Dismissive & Dangerous Stupidity from Conservative Influencers: "Obsession with the WEF is Misguided...They Have Little Real Power."

About a year ago, I was debating a leftist journalist about the impact of the World Economic Forum, and he asked me, “So, what, you think they just get together at Davos and make a plan to control the world? Are they controlling us from Davos?”

I was thrown by the question because of its apparent innocence and overt ignorance. Was he messing with me?

Of course they aren’t “controlling us from Davos.” They’re controlling us intimately, in every aspect of our lives. It’s obvious to me, likely because of the nearly 20 years I spent in close proximity to the World of WEF, driving large scale change projects for the Chief Executives of the world’s most powerful entities.

But in that conversation, I realized that maybe it isn’t so obvious. Then I heard the same dismissive and dangerous, not to mention embarrassingly detached and irretrievably stupid, take this week by several “influencers” and activists. Rufo was the most succinct, so he gets to be the example.

Rufo is doing good work on DEI, but he and the others are wrong on this. I remember in 2010 when one of the Cs I was writing for said to me, “We have to start putting ‘inclusion’ first instead of ‘diversity.’” He had just gotten out of a meeting on quarterly results, and that was his first directive. In 2010.

Given that the globalist monsters were in Davos last week, I believe it’s a good time to make my case as to why Rufo’s dismissiveness here is dangerous. To be clear, I make this case not to the beautiful people, but to my fellow useless eaters.

The Supply Chain “Crisis” 

In the real world, the drivers of supply chain fidelity are time, cost, availability, and proximity. While there are supply chain breakdowns in sectors around the world, the global elite met in Davos last week for their annual show, a performative display of how the very same people that got us to the point of requiring a Great Reset are “building a better world.” 

Here is what’s on the Davos 2023 Agenda for the global supply chain.

How the automotive industry is gearing up into sustainability’s fast lane

Growing geopolitical tensions and unexpected crises have disrupted the automotive and mobility supply chains. The global automotive industry must reinforce the resiliency of its supply chains, while taking strides towards sustainability. Creating transparency along value chains in the mobility sector is a fundamental step in becoming more resilient and sustainable.

Why zero-emission fuel offtake is key to global shipping's transition

The tide is turning against ships that pollute both sea and air with the noxious fumes given off by bunker fuel. The World Economic Forum’s First Movers Coalition leverages collective purchasing power to scale up technologies essential for the net-zero transition. First movers, such as Maersk, are committed to buying new dual-fuel container ships, but more action is needed across the industry.

Sailing towards the twin transition: How shipping can use digital to decarbonize

Adopting the twin transition can help shipping companies to increase efficiency and reduce their environmental impact. APM Terminals is exploring new technologies to curb carbon in line with the company’s commitment to achieve net zero emissions by 2040. The Twin Transition Playbook is being shared with relevant stakeholders to encourage sector-wide change.

Everything Supply Chain related at WEF is about “Sustainability” and “Resiliency.” Ironically, the sustainability (green new deal) is destroying the resiliency (see current US energy crisis) of traditional US supply chains; but at WEF, it’s all about the future. 

Anyway, those are just silly academics and NGOs, right?

What Happens at Davos Definitely Does Not Stay at Davos

Davos is for the elites, of course, so you may be forgiven for thinking that this is just “thought leadership” for business leaders to consider or discard as they independently run their businesses.

Indeed, most supply chain managers and professionals likely never think of Davos let alone attend or watch the coverage. To keep up with the trends in their industry, they likely read the trades – industry specific journalism – such as, for professionals with an interest in supply chain dynamics, The Loadstar.

The Loadstar

“Every day thousands of freight professionals and shippers read The Loadstar to make sense of the supply chain. Our global importance to the people who move cargo is reflected in a readership that is truly international with a third of our 60,000 weekly site visitors based in North America, a third in Asia-Pac and a third in Europe.”

“Trade patterns are expected to change, as recent economic and geo-political shocks have exposed weaknesses in supply chains. In particular the impact has been the sourcing of goods, according to the latest McKinsey Global Institute (MGI) report on globalisation. The Complication of Concentration in Global Trade says that, in a highly interconnected global economy, every region relies on imports of critical goods and none can be considered self-sufficient. With such inter-dependency, supply chains evolved ‘in the most efficient manner,’ but major disruptions over the past three years have highlighted their vulnerability. ‘Firms and policy makers alike are examining where inputs come from and, in some cases, are contemplating reconfiguring or even breaking certain long-standing trade ties,’ it says. According to the report, understanding national value chains on a granular level is critical to developing alternatives, and stresses that not all concentrated relationships create vulnerabilities, and not every product can be substituted for an alternative.”

Okay, so the industry trade information is also a WEF-driven narrative.

While the folks at The Loadstar don’t dare call out the intellectual giants at McKinsey, as someone who’s executed multiple nonsensical McKinsey strategy projects in the real world – downstream in the client organizations that purchased those strategies – I most certainly will. 

For our supply chain crisis, the answer being pushed by McKinsey is greater centralization of supply chain data and increased global visibility of that data to create “sustainable” global supply chains. (If you haven’t yet figured it out, data is the currency of the globalists. I wrote about that here.)

They’ll never admit that decentralizing – or, un-globalizing – world supply chains will make them infinitely more resilient, logically, because of the basics we’ve already discussed: time, cost, availability, and proximity. Centralization benefits the globalists and, again ironically but logically, makes supply chains more vulnerable. 

Pour one out for logic. The Global Great Reset is always more important than Truth. 

Businesses hire McKinsey to help them solve problems and develop strategies to achieve their desired business outcomes. But McKinsey delivers business strategies in the best interest of the global agenda for that sector, not necessarily in the best interest of the individual business within that sector; that is, not in the best interest of the client that is paying them for the strategy. This is why, by the way, their strategy projects fall apart in execution and why McKinsey never handles execution. Of course, this is all just my (well-informed from first hand experience) opinion.

The fascinating thing about McKinsey and its peer organizations is that their entire empire is based on trust. Apply a little critical thinking, you can see how they are committed to the sinister globalist agenda – and, thus, wholly untrustworthy.

Think I am exaggerating? Here is McKinsey’s current top insight on “business resilience”:

Financing the net-zero transition: From planning to practice

“Financial institutions will play a leading role in the transition to a net-zero economy. To maximize the opportunity, they must make fundamental changes across portfolios and organizations. As facilitators of economic activity, financial institutions are vital contributors to global climate efforts. By providing the right finance to the right place at the right time, banks and investors can drive innovation, support scaling, and avoid an unruly transition to a greener global economy. In theory, these activities should generate a win–win scenario for providers and recipients of funding. However, there are also risks in marshaling the trillions of dollars of capital that will be required. To preempt potential headwinds, decision makers must establish processes, systems, and guardrails to protect themselves and the wider stakeholder community.”

And on Supply Chain:

Future-proofing the supply chain

“The plumbing of global commerce has rarely been a topic of much discussion in newsrooms or boardrooms, but the past two years have pushed the subject to the top of the agenda. The COVID-19 crisis, postpandemic economic effects, and the ongoing conflict in Ukraine have exposed the vulnerabilities of today’s global supply chains. They have also made heroes of the teams that keep products flowing in a complex, uncertain, and fast-changing environment. Supply chain leaders now find themselves in an unfamiliar position: they have the attention of top management and a mandate to make real change. Forward-thinking chief supply chain officers (CSCOs) now have a once-in-a-generation opportunity to future-proof their supply chains. And they can do that by recognizing the three new priorities alongside the function’s traditional objectives of cost/capital, quality, and service and redesigning their supply chains accordingly.”

What supply chain manager doesn’t want to be a forward-thinking supply chain manager? Notice how this “thought leadership” dilutes the finite, measurable, and controllable scope, schedule, and resources of the traditional supply chain model with ephemeral global consulting buzz words – get your bingo card ready. 

The world’s largest businesses actually pay millions of dollars for one of these strategies. Side note: I can’t believe they didn’t add “equity” in that white box in the middle of their “next normal.” Also note the use of “next normal.” Expect to hear that a lot in the newspeak. 

Still, local supply chain professionals are focused on their work, not Davos. They probably never hear the messages at Davos. They may not even read the trades. At most, maybe once a year or so, they may attend a local supply chain conference and get trained on the latest trends, but that’s not Davos stuff. 

It’s the real industry stuff they need to get trained on for their jobs…right?

Harness Complexity, Power Your Supply Chain

At Gartner Supply Chain conferences, you get insights, strategies and frameworks to help you build sustainable and profitable supply chains for a dynamic and unpredictable world.

Supply chain leaders have the power to leverage their credibility, confidence and commitment to profitably deliver in times of unprecedented stress and volatility.

At the Gartner Supply Chain Symposium/Xpo™ 2023 conference, we’ll explore big ideas and deliver actionable insights to help supply chain leaders:

• Develop agile and resilient supply chain strategies.  

• Mitigate risk and respond to disruption.

• Pursue digital initiatives that drive business growth. 

• Build talent for the future.

• Prioritize technology investments to achieve objectives.

I have bingo. 

First, what a time to be alive where “sustainable” comes before “profitable” in B2B sales materials.

Second, note that this is Gartner, not McKinsey. Sounds the same right? Sounds like the articles from WEF at the beginning of this piece. Sounds just like the words of the government entities, consultants/advisors, NGOs, and companies listed at the end of this article. 

Sounds like they all have the same talking points. Weird…right? 

You Can’t Escape the Matrix

I know what you’re thinking. Just because the top down players – Davos, the global consultants, the trades, local conferences, localized training – are all on the same message, doesn’t prove that the globalists are in control! 

Sure. But consider that in the first 1,500 words, we’ve really only talked about businesses. We haven’t even gotten into the role of governments, NGOs, and the mainstream media. They are all WEF partners. They’re all there, in Davos, too.

A large delegation of US politicians and bureaucrats were at the WEF annual meeting last week. The overwhelming majority of politicians in attendance were Democrats – reportedly only Georgia Governor Brian Kemp and Congresswoman Maria Salazar (FL-27) attended for the Republicans. I’m proudly unaffiliated from either wing of the uniparty, so the globalist team designation is unimportant to me; but I did find the 2023 imbalance worth mentioning.

Also, what are they doing there? 

When I was WEF-adjacent, we used to joke that Davos was for people who want to buy politicians and for politicians that want to be bought. 

But it’s worse than that. 

Governments, and the US federal government in particular, have explicit restrictions on what they can and cannot do TO – and even FOR – the people of their nations. As we’ve confirmed recently with the Twitter Files, that doesn’t stop them. That’s just where the NGOs and media come in. 

In 2020, The Conversation published, “Brand activism is moving up the supply chain — corporate accountability or commercial censorship?” There are loads of articles just like this one, looking at “cancel culture” from a supply chain standpoint. 

In that piece, they referred to this white paper, underscoring leftist politics and causes.

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

In today’s marketplace, consumers want brands to take a stand on sociopolitical issues. When brands match activist messaging, purpose, and values with prosocial corporate practice, they engage in authentic brand activism, creating the most potential for social change and the largest gains in brand equity. In contrast, brands that detach their activist messaging from their purpose, values, and practice are enacting inauthentic brand activism through the practice of “woke washing,” potentially misleading consumers with their claims, damaging both their brand equity and potential for social change. 

I looked up the authors of this white paper, and each of them – there are four – have bodies of work focused on equity-based cultural marxism and its social justice priorities. Take the first couple sentences of this abstract:

In today’s marketplace, consumers want brands to take a stand on sociopolitical issues. When brands match activist messaging, purpose, and values with prosocial corporate practice, they engage in authentic brand activism, creating the most potential for social change and the largest gains in brand equity.

Is that true?

It’s the premise of the paper that extensive “journalism” was based upon, so the question is important. 

Do consumers want brands to become MORE political and engaged in social justice behavior? I don’t think so. Just look at the woke-means-broke case studies of Bed, Bath & Beyond and Dick’s Sporting Goods. 

Jennifer Sey, formerly of Levi’s, wrote a book about the dishonesty of woke business and how calling it out destroyed her career.

According to Cambridge University, wokism is generally rejected by the market, in large part because it’s inauthentic and profit-motivated. According to Harvard, 64% of Americans blame wokeness for our current American crises. 

But the woke agenda is still subsidized by the globalists, and we are roundly gaslit about its popularity and imperative in the society and communities in which we live. That is, of course, the whole point – they say things like “customers want wokeness,” true or not. THEY want it to be true. So they say it’s true. All of them. 

Regardless of what the globalists say, the desire for wokeness — that is, for our society to become more politically-motivated and divided based on immutable characteristics and long held grievances — is not a real data point. It’s a fabricated narrative to drive a social change agenda.

But it’s repeated ad nauseam until the unsuspecting public assumes they’re in the minority and, at least the weak ones, accept the narrative as truth. 

Once they accept it, they start to believe it. 

Once they believe it, they become change agents – active and/or passive participants in driving the social change agenda of the globalists.

The agenda of global business. The agenda of global governance. 

The agenda of a small number of people who’ve deceived the world of their nefarious intentions and popularity in pursuit of world domination, er, building a better world. Just don’t ask what they mean by better. (See: “Build Back Better” for relevant example).

“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”
- Edward Bernays, Propaganda (1930)

Habits and opinions are one thing. The supply chains that fuel our economies and feed our children are something else entirely. The good news is that these invisible governors have never been so visible. They must feel so naked.

Conspiracies or Coincidences?

I miss the days where I thought “business” meant making a profit from delivering products and services. I was so happy and naïve. 

The first reason I used supply chain as the example in this discussion is that it’s highly-relevant in the current Biden-created US energy crisis, and it affects every sector of the economy.

Second, I use the supply chain example because it’s personal. We all feel the pain of the transition to the netzero global supply chain that our invisible governors have foisted upon us. That they’ve decided is happening — whether we like it or not.

You will worship the earth.

You will eat the bugs.

You will stop using fossil fuels.

You will downsize your life. 

You will be happy. 

Or else. 

I could write another 3,000 words on the same tactics being used to shape K12 Education, Higher Education, Technology, Infrastructure, Banking and Financial Services, Energy, and every other industry sector and subsector comprising our economy.

I won’t, as I think the point is clear, but I have provided examples at the bottom of this piece for the folks in the back.

While we argue about whether we support globalism, globalism is here. It’s happened. We’re in it. 

Eggs are $9 – but plant-based, egg-like juice is on sale! Also, plant-based, egg-like juice is the first result in Instacart when I search for “eggs.” 

As I said at the top, Davos is a show. What you see in the panels and on stage is meant to entertain, distract with new fears, and brandish the plans and methods of the Global Corporate Communists, little by little, and always framed as “building a better world.”

The real work of Davos is done in the hospitality suites, exclusive and invite-only happy hours, and multi-million dollar on-site “client experiences.” Their actual revolution (or, multi-theatre coup) is, as predicted, not televised. 

The change network to drive this sustainable, agile, and resilient (to the fabricated crises they keep heaping upon us) world is already in place through the strategy firms and consultancies, the activists and NGOs, the regulators and governing authorities and, of course, the corporations.

The globalists are all on the same page, marching towards the same goal. That goal is the Great Reset to the New World Order. 

And conservative influencers are arguing about whether they matter? Arguing that we should continue ignoring them, like we have done for decades? Hot take.

To pull it off and achieve their goal, they need us to deny their words and actions.

They need us to view them as silly academics and think tankers who are powerless over our national laws and sacred, self-evident truths.

They need us to, like Rufo, parrot that, “the obsession with Klaus Schwab, Davos, and the WEF is misguided, as they have little real power over life in America.”

The need us to, like Rufo, believe that the WEF is “far-away,” despite having already infiltrated every aspect of human life. Never mind that the DEI cult Chris is honorably fighting against is a critical aspect of the globalist agenda and is developed by globalist partners, financed with globalist resources, and implemented by globalist change agents at the local level. That’s not important right now, lol.

They need us useless eaters to collapse into apathetic acceptance and surrender.

They’re counting on it. 

Open Your Eyes.

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Banking: “Sustainable Finance: Creating a healthier and more equitable future for all will take the combined efforts of nonprofits, governments and the private sector. Bank of America is marshalling its global resources to help.” Bank of America

Venture Capital: “There is a tremendous opportunity in the market for impact investing. We have the privilege of managing capital to really make a difference in the world. Our strategy reflects a growing appetite for impact investment that combines financial returns with positive long-term social and environmental outcomes. We're building a multi-asset platform designed to stand the test of time and bring urgently needed change on a scalable level.” S2G Ventures

Strategy Consulting: “Several forces have pushed sustainability to the top of the agenda. Investors and financial markets are increasingly demanding a compelling environmental, social, and governance (ESG) plan and a path to net-zero carbon emissions. As expectations rise and global regulations expand, many organizations still don’t have a solution to the current climate math equation.” McKinsey & Co

Management Consulting: “Environmental, social and governance (ESG) risks and opportunities have moved to the top of the agenda for many organizations. EY teams can help organizations address sustainability issues, investor concerns, support ESG reporting and disclosures, and improve ESG performance.” Ernst & Young

Technology: “Environmental and social governance, or ESG, is a growing concern for business leaders—and for government regulators, investors, and standards bodies. The critical thing to understand about ESG is that it is a strategic concern of businesses, not just a nice-to-have activity.” Amazon Web Services

Consumer Products: “The success of our company is a direct result of our values and the demonstration of integrity in everything we do. We regularly engage with external stakeholders including NGOs, regulators, suppliers, customers, competitors and other external organizations to identify collaborations which can advance our sustainability know-how and practices.” Revlon Cosmetics

Infrastructure: “It’s Not Just What We Build. It’s Who Builds It. Join public agencies across the country committed to increasing the number, size and proportion of contracts going to Historically Underutilized Businesses (HUBs*) in the infrastructure space.” The Equity in Infrastructure Project

Social Security: “To reduce these barriers and ensure everyone has access to our services, our Equity Action Plan includes increasing collection of race and ethnicity data to help understand whether our programs are equitably serving our applicants and beneficiaries.” US Social Security Administration

Education: “The U.S. Department of Education has released its inaugural equity action plan as part of the Biden-Harris Administration's continued commitment to advancing racial equity and support for underserved communities through the federal government. This plan aligns with the one of the President's first Executive orders: 13985, Advancing Racial Equity and Support for Underserved Communities Through the Federal Government.” US DOE

Healthcare: “Today, World Economic Forum announced that 39 organizations have signed the Global Health Equity Network Zero Health Gaps Pledge. The pledge includes 10 key commitments all signatories have made to embed health equity principles throughout their operations, workforce and guiding philosophies. It marks the beginning of an historic journey to making health equity an integral part of business strategies globally and an important step towards a world without health disparities.” – January 19, 2023 HIT Consultant